Sasha is a not-for-profit organisation working with more than a hundred artisans and craft communities all over India. Since its inception in 1978, Sasha has worked towards developing craft communities so that their skills and creativity find expression, recognition and fulfillment.
"I owe it all to Sasha & the Artisan Association. The support of the fellow women and the producer partners in the network makes this achievement worthwhile."
"She would not miss even one day going to the Samity, it is her life. It is as close as living actually, second skin"
"Traveling almost every alternate day to Kolkata is tough. But it is the fuel for my life. It supports so many women in my unit. They cannot venture out of their homes. So I have to."
"it has been a great help to upgrade the unit. We can now deal with major challenges- markets & working capital."
"we have developed to be honest in dealings. We have seen organisations like us and individuals like me to grow and strengthen. By helping build and rebuild infrastructure. The relationship is not relegated to business only, we are trying to bring in Fair Trade amongst all its producers partners. "
These are some of quotes that form the crux of our existence.
When Sasha was being formed in 1978, craft in India was going through an especially low period due to the influx of cheaper and sometimes better machine made goods. Crafts persons were increasingly being marginalized and their products trivialized as 'ethnic' and purely decorative. Artisans, especially women were exploited by middlemen, and the craft they practiced was fast losing its identity to cater to a market demands. Customers had no idea about what they were buying and artisans had no idea who was buying their products.
Over the years, Sasha has worked towards addressing these issues.