fair trade

Sasha works intensively to demonstrate and instil the Fair Trade standards of equity, transparency, capacity building, empowerment, social security and environmental sustainability at all levels of its supply chain.


Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers - especially in the South.

Fair Trade organizations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade. They can be recognised by the WFTO logo.

Fair Trade is more than just trading: it proves that greater justice in world trade is possible. It highlights the need for change in the rules and practice of conventional trade and shows how a successful business can also put people first.


Sasha is an active proponent of the global Fair Trade Movement and has been a member of the World Fair Trade Organisation (WFTO), formerly known as the International Federation for Alternative Trade (IFAT) for more than one and half decades. WFTO is the global face of the Fair Trade movement.

10 Principles of Fair Trade
WFTO prescribes 10 Principles that Fair Trade Organizations must follow in their day-to-day work and carries out monitoring to ensure these principles are upheld:

  • Principle One: Creating Opportunities for Economically Disadvantaged Producers
  • Principle Two: Transparency and Accountability
  • Principle Three: Fair Trading Practices
  • Principle Four: Payment of a Fair Price
  • Principle Five: Ensuring no Child Labor and Forced Labor
  • Principle Six: Commitment to Non Discrimination, Gender Equity and Women's Economic Empowerment, and Freedom of Association
  • Principle Seven: Ensuring Good Working Conditions
  • Principle Eight: Providing Capacity Building
  • Principle Nine: Promoting Fair Trade
  • Principle Ten: Respect for the Environment

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WFTO-Asia is a regional network of dedicated Fair Trade organizations in Asia, who follow the 10 World Fair Trade Organization principles of Fair Trade. Sasha is a founding member of the WFTO-Asia.

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Fair Trade Forum-India (FTF-I) is the National Network for Fair Trade in India. It works with more than 200,000 producers - artisans and farmers - through more than 100 member organizations. It is a member of the World Fair Trade Organization- WFTO. Sasha is a founding member of the Fair Trade Forum in India.

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FAIR TRADE INDIA brand was launched by FTF-I to reach the domestic market with Fair Trade products and for Fair Trade awareness and promotion in India. It is the commercial face of FTF-I under which the FTF-I member organizations are allowed to sell Fair Trade products to end customers, retail chains, corporate and institutions to promote the brand and for its greater visibility & authenticity.

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The Sasha Shop in Kolkata is the only Fair Trade Retail Branded Shop in Kolkata.