July 2017

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Catchup with all the news, our new offerings, events and achievements here...


July 2017

Another exciting month of June went by with loads of events that got us busy and buzzing.

World Fair Trade Day Not Over Yet!

The inclusive worldwide festival of events of World Fair Trade Day continued, Sasha was extremely delighted to be part of so many Agent for Change!
Watch the video to see Agents for Change from across the globe joined hands and formed human chains for the Fair Trade and Planet!
Video courtesy: World Fair Trade Organization (WFTO)

World Environment Day@SashaShop

In the month of June Sasha Shop celebrated World Environment Day with the theme "Connecting People to Nature". The eco friendly week started from 5th of June and continued till 15th June. This year's theme invited us to think about how we are part of nature and it also implores us to get outdoors, to appreciate the true beauty of nature and understand its importance to take forward the call to protect the Earth that we all share. For the event the shop had displayed a new range of Natural dyed products which included garments, scarves, sarees and home textiles. There was also the beautiful home décor range in natural fibers which included moorahs, madur, mats, natural dyed candles, ceramics, wooden platters, bowls and spoons. As the quote says ... food is not simply organic fuel to keep body and soul together, it is perishable art that must be savored at the peak of perfection so not to miss out the organic food products like the wholesome grains, rice, spices, oils, jams, coffee, honey and more that was part of the spread. So let's aim in spreading the word to save our Beautiful Earth.

Getting Ready For The Market

A four-day workshop on business capacity building themed "Getting Ready for the Market" was organized by SSA from 20th to 23rd June 2017, at Rajpur, Dehradun under the SOIR-IM project with the objective to make the participants aware about 3 major conscious areas.
A) Product Pricing and Costing
B) Production Control & Quality Management
C) Basics of Legal Compliances and its linkages with Fair Trade concepts

The stated workshop was attended by 8 participants from 6 different FTOs. On the second day post lunch a field trip was organized at the workshop of Exile Creations Pvt Ltd.
The tour was facilitated by Mr. Kalden of Exile Creations where he briefed and demonstrated about their bead manufacturing techniques. The resourcing for this four day training and workshop was by Mr. Souvik Banerjee from Simple Solutions, Kolkata and Ms. Sayanti Banerjee from SSA coordinated the workshop.

Recycle, Reduce, Reuse, Rethink!

A Design and Product Development intervention was organized by SSA with its partner organization at Mcleodgunj. The key purpose of the workshop was using the handmade paper developed by the artisans as part of a larger environment project, to design hand-crafted lampshades. These would bring a much needed variety to their existing product ranges. The workshop was organized keeping in mind the upcoming tourist season. The lampshades were s crafted with flawless precision. The main initiative of the programme was to provide an efficient and environment friendly waste management system of rubbish collection and recycling. The workshop was very well received and appreciated.

Importance of Horticulture@SashaShop

In continuation of World Environment Day a talk show was organized at the shop on the 9th of June by Senior Horticulturist Mr. Dulal Kar from Garden Paradise, Samukpata. In order to envisage desired growth in horticulture sector Mr. Kar spoke about these key points that can be followed.

  • What are the essential indoor and outdoor plants.
  • Plants that be planted to improve the indoor air quality.
  • How to start rooftop terrace gardening.
  • Vertical gardening
  • Organic culture of fruits and vegetables
  • Correct way to grow herbs at home like Wheatgrass, Coriander, Mint, Fenugreek leaves, Turmeric etc
  • He also suggested the right measures that we can take to preserve plants, nurture them for proper growth and the varieties of pots that is available at the market

There was a good response to the talk show from the audience. Lots of questions were put across to Mr. Kar related to proper ways of taking care of plants. So the talk show ended with the note that "Working in garden is like digging knowledge from the earth."

Sasha Annual Producer Group Meeting 2017

In August, we are looking forward to hosting the Annual Producer Group Meeting and we are all excited!
Check this space in the coming month for all the details of the exciting moments captured.