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And what an April we had at Sasha! A fitting start to the new financial year. As we hailed the Bengali New Year, we renewed our commitment to #stoplasticpollution on Earth Day and urged everyone to ask #whomademyclothes on the fashion revolution Week. After all, we love fashion, but we don’t want our clothes to come at the cost of people or our planet. FASHION SHOULD FEEL GOOD. Join us, to keep the conversation going.
The Sasha Shop offered a Boishaki treat for all saree lovers in the city on this Poila Boishakh, the Bengali New Year! It’s the time to renew relationships, books of accounts, wear new clothes, deck up your homes and eat to the fullest! So, what was special this time? We had sarees, blouses and accessories to match. We presented Parama is “Stories of Fabric” for the first time in our Shop. Parama is a label by young and passionate designer and craft enthusiast, Parama Ganguly. Her work offers snippet of the city of joy ,flowers that line the Red Road and Maidan, sunflowers, yellow taxi that teach the of saying 'No', the bells of the rickshaw, soulful conversation, ideas born over chaa
The tales of everyday told on fabric and made into wearable art. This April, we showcased Parama Ganguly's exquisite range of blouses, sarees and dhutis; along with exquisite Bengal Handloom sarees from Phulia and Begumpur; Varanasi jacquard Jamdani, and Dongria sarees from Odisha.
This Earth Day, we hailed people to start something new on this Earth Day to stop Plastic Pollution. WHAT DO WE KNOW ABOUT PLASTIC POLLUTION? Plastics are some of the most commonly littered items in the world and they are drowning our planet. Is this a real problem, we might ask? Plastics have come to clutter almost every landscape, but they are so useful and have made our lives much easier. Plastic pollution is one of the most important environmental problems that we face today. It impacts the environment and our health and well being. We have all contributed to this problem – mostly unknowingly – and we must work to reduce and ultimately to End Plastic Pollution.
As Fair Trade organizations, we take pride to be able to contribute towards a cleaner environment. But the danger of plastic pollution looms large. At Sasha, we had organized a, “Eco-friendly & affordable” shopping bag competition amongst our producers. A jury was called in for selecting the winning entries. The awards would be declared on the World fair Trade Day. We were also happy to participate at the exhibition in the city on occasion of Earth Day with Liberty Videocon General Insurance Company Limited on the 21st April 2018
Fashion Revolution Week is our #whomademyclothes campaign in April, which happens at the time of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured on 24th April 2013. Fashion Revolution is only four years old and already the world's largest fashion activism movement. We use this week to encourage millions of people to ask brands ‘Who made my clothes’ and demand greater transparency in the fashion supply chain.
In our endeavour to unite the fashion industry and start talking about how to radically change the way our clothes are sourced, produced and purchased, so that what the world wears has been made in a safe, clean and fair way. On this Fashion Revolution week, we succeeded to bring together a diverse set of people, eminent in their own respective fields to participate in the discourse around Fashion Revolution and the need for greater involvement with issues concerning the clothing and fashion industry.
The week rolled off with a panel discussion on the discourse around Fashion Revolution and the need for greater involvement with issues concerning industry- The programme was inaugurated by Mrs. Ruby Pal Choudhury, Dr. Paula Manfredi and Mrs. Roopa Mehta, followed by introduction by Sujata Goswami for Sasha and the Fashion Revolution. This was followed by a brief presentation by Mr. Amitra Sudan Saha from Weavers and Designers. The panelists included Mr. Ajoy Bandhopadhyay, Director, MSME, Amrita Mukherjee, Sutra Textiles and Ruhi Das Chowdhury, Faculty, NIFT. The garments from Weavers and Designers was inaugurated on 23rd April which was on display throughout the week
As a fitting finale for the week, a Fashion Walk was organized where girls from Shanti Rani Home, an orphanage run by Sisters of Charity, modeled the clothes from W & D and Sasha. The girls’ poise and confidence was there to see! They walked with great dignity amongst cheer and claps from the audiences. Ms. Anamika Debnath, faculty NIFT shared the best entry from a student- “love letter for my favourite piece of clothing. Story. A special goes to mention for our intern Shantanu Gosavi, for a mesmerizing classical dance number.
SSA participated in the Annual Partners’ Meet of SOIR-IM’s country office in Rajpur. Three day training cum workshop on strategic planning was part of the SOIR IM’s Strategic Plan for 2019-2023. In the workshop Mr. Anand Kumar who has done the evaluation of SOIR-IM’s partner organization as part of IM’s global evaluation shared the key insights of evaluation. Mr. Pratik Kumar shared the process of strategic plans of SOIR-IM. Praxis team dealt with IM’s theory of change, problem tree, contextual analysis, stakeholder analysis, baseline study which was very useful for us. The SSA team members on their return shared the key learnings from the workshop with their colleagues.
SSA has organized a workshop on orientation on Planning and monitoring methods and templates for textile producers. Nine participants from as many producer groups attended the meeting.
This workshop was organized to encourage producer groups to maintain consistently production monitoring sheet and inspection at their end.
Sasha was live at Jaypore.com this April with its- Scoop of Sorbet -Wispy linen sarees in joyous hues!
There were a significant number of visitors in terms of existing and new customers, heads of organizations and so on, this month, making April one of the busiest so far. Mrs. Roopa Mehta visited Japan to visit our committed Fair Trade partners, People Tree and Sisam.
Thank you, for reading. Stay tuned as we bring some exciting news next month.