Fair Trade

Sasha works intensively to demonstrate and instil the Fair Trade standards of equity, transparency, capacity building, empowerment, social security and environmental sustainability at all levels of its supply chain.

What is Fair Trade?

Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers - especially in the South.

Fair Trade organizations have a clear commitment to Fair Trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade. They can be recognised by the WFTO logo.

Fair Trade is more than just trading: it proves that greater justice in world trade is possible. It highlights the need for change in the rules and practice of conventional trade and shows how a successful business can also put people first.

Sasha - I made your clothes

World Fair Trade Organization

Members of a global movement

Sasha actively participates in the global Fair Trade Movement and has been a member of the World Fair Trade Organization (WFTO) for more than 15 years.

WFTO is the global face of the Fair Trade movement. It began in 1989 under the name, International Federation for Alternative Trade (IFAT). This name was used until 2008, when it became the World Fair Trade Organization we know today. Learn more about the history of the WFTO.

10 principles of Fair Trade - WFTO
FT principle 1 - Opportunities for disadvantaged workers
FT principle 2 - Transparency and accountability
FT principle 3 - Fair Trade practices
FT principle 4 - Fair payment
FT principle 5 - no forced or child labor
FT principle 6 - no discrimination
FT principle 7 - good working conditions
FT principle 8 - capacity building
FT principle 9 - promote fair trade
FT principle 10 - respect the environment
WFTO logo

For more details, visit www.wfto.com

10 Principles of Fair Trade

WFTO prescribes 10 Principles that Fair Trade Organizations must follow in their day-to-day work. Monitoring is carried out to ensure members uphold these principles.

  • Principle One: Creating Opportunities for Economically Disadvantaged Producers
  • Principle Two: Transparency and Accountability
  • Principle Three: Fair Trading Practices
  • Principle Four: Payment of a Fair Price
  • Principle Five: Ensuring no Child Labor and Forced Labor
  • Principle Six: Commitment to Non-Discrimination, Gender Equity and Women's Economic Empowerment, and Freedom of Association
  • Principle Seven: Ensuring Good Working Conditions
  • Principle Eight: Providing Capacity Building
  • Principle Nine: Promoting Fair Trade
  • Principle Ten: Respect for the Environment

Guaranteed Fair Trade

It's all about credibility

If you are buying something claiming to be Fair Trade, you want to know that it really is. That's why WFTO offers its Guaranteed Fair Trade label to members who have passed an independent, external audit. The Guarantee doesn't certify individual products but provides accountability that an organization has a Fair Trade supply chain and practices at its core. It means you can be confident that organizations like Sasha are upholding the values of the Fair Trade movement. It means you can buy from us with confidence.

Learn more about the WFTO Guaranteed Fair Trade label.

Sasha - Guaranteed Fair Trade by WFTO

The International Fair Trade Charter

Worldwide, rising inequality, entrenched poverty and a deepening ecological crisis demand an urgent response. Over many decades, Sasha along with a multitude of others in the global fair trade movement have experimented with new models of business and trade with a focus on fair and sustainable practices. The goal;  transforming the broader global economy.

The new International Fair Trade Charter captures the common vision and fundamental values of the diverse, global Fair Trade movement. The Charter serves as a single international reference point for Fair Trade.

Download a copy of the Fair Trade Charter (English). The Charter is also available in other languages.

To support Fair Trade, visit www.fair-trade.website

International Fair Trade Charter video

Fair Trade Forum India

Fair Trade Forum India logo

Fair Trade Forum-India (FTF-I) is the National Network for Fair Trade in India. It works with more than 200,000 producers - artisans and farmers - through more than 100 member organizations. It is a member of the World Fair Trade Organization- WFTO. Sasha is a founding member of the Fair Trade Forum in India.

For more details, visit www.fairtradeforum.org

WFTO - Asia

WFTO Asia logo

WFTO-Asia is a regional network of dedicated Fair Trade organizations in Asia, who follow the 10 World Fair Trade Organization principles of Fair Trade. Sasha is a founding member of the WFTO-Asia.

For more details, visit www.wfto-asia.com

Fair Trade Retail Brand

FAIR TRADE INDIA brand was launched by FTF-I to reach the domestic Indian market with fair trade products and to promote and raise awareness of fair trade in India. It is the commercial face of FTF-I under which member organizations are allowed to sell fair trade products to end customers, retail chains, corporates and institutions. This builds the fair trade brand, giving it greater visibility and credibility.

For more details, visit www.fairtradeforum.org/programmes/retail-branding

The Sasha Shop in Kolkata is the only Fair Trade Retail Branded Shop in the city. Sasha also has a shop in Delhi.

Sasha - Kolkata shop exterior