Traditional techniques. Contemporary designs
For more than 40 years Sasha has been bringing Indian artisans together to create stunning handicrafts and exquisite fashion items. Behind each beautiful product is a commitment to building a thriving artisan community with healthy working conditions, fair pay and concern for the environment.
Sasha product lines cover a wide range of crafts and processes. These include handcrafted apparel, home textiles, furniture, gifts, metal crafts, jewelry, pottery, decorative hangings, natural herbal body care and organic food products.
0Artisan livelihoods supported
0Producer Groups engaged
0Craft lines available
0%Producers are women
Who we work with
Established fashion brands
love us because we provide an exciting range of artisanal skill sets they can employ in their designs. The result? Unique handmade clothes and accessories that delight!
Ethical fashion startups
love us because we understand it can be tough getting started. We work with smaller production runs and our experienced design team provides support.
Handicrafts & gift buyers
love us because we offer an extensive range of gorgeous, authentic, contemporary Indian handicrafts. Buy from the catalog or customize to your needs.
The Sasha business model is built on the principles of equity, transparency, social justice and environmental concern.
Sasha (SACP) is a not-for-profit organization working with more than a hundred artisan and craft communities all over India. With the vision of promoting sustainable living among rural artisans and marginalized producers, Sasha has developed an alternative marketing platform. The goal; revival, development and promotion of crafts.
Supporting the artisans
Artisan Groups are assisted and encouraged to explore local markets and take part in government-sponsored and other exhibitions. They are provided holistic support to enter and thrive in international markets.
Reviving traditional designs, organizing workshops and exhibitions both in India and abroad has facilitated a more equal relationship between craftspeople and their customers while going a long way towards inspiring a sense of history and dignity.
Sasha follows fair trade practices and motivates craft producers to adopt fair trade best practices in all the different aspects of their businesses. Sasha is a Guaranteed Member of the World Fair Trade Organization.