RASA

Back to nature for the spice of life

RASA creates spices, herbal body care products & essential oils. Their mission; to produce naturally-inspired products using traditional recipes, that offer a holistic approach to contemporary living. The word ‘RASA’ means the mind’s response, the feeling of vitality and the sensibility to a certain ‘taste’, the spice of life.

The range of herbal body care products are made from natural ingredients and includes herbal body lotions, soaps, cleansing milk, moisturizing lotion, massage oil, bath salts. The food range includes gourmet spices perfect for Indian and traditional Bengali recipes based and herbal teas, all produced using traditional methods.

The business strives to be ecologically sustainable and products are not tested on animals.

Worker at RASA production facility processing spices

Spices and body care products providing a livelihood for the marginalized

Ruro Agro Services Association (RASA) is a trust set up by Sarba Shanti Ayog (SSA) and Sasha, to create livelihoods among marginalized women and men in the non-craft sector. The products are made at a unit located in a rural community predominantly by women from villages and urban fringe areas.

RASA identifies women from underprivileged communities and trains them in technical and managerial skills to enable them to set up efficient production units for agro-based products. SSA provides all the required inputs from production and managerial skill training, identification of raw material sources and material management to costing, quality control, maintenance of accounts, group management, and marketing support.

Presently RASA works with two groups, one producing herbal hair and body care products and the other natural spices. Professional consultants who are experts in their field have trained the women. RASA also has a small product development cell to identify and develop new products and improve the existing range.

Dried chillies used in production of RASA natural spice products

A respected producer in Indian and export markets

The unit was set up in the early 1990’s and has become a respected producer in both domestic and Fair Trade export markets. Sasha provides domestic marketing for both retail and wholesale customers and exports RASA products to countries like in Italy, Japan, and Canada.

Over the years SSA and Sasha have invested their efforts in many areas. These include: product development, packaging, training, specialized equipment, infrastructure, working conditions and hygienic standards.
Specifically they have:

  • Trained the women in modern food processing, blending, formulation and preparation of body care products
  • Set up a basic testing and quality control The unit now sources most of its ingredients from organic sources (for food items) and natural sources (for herbal products).
  • Semi-modernized the production set ups and obtained HACCP certificate for its food products.
  • Put in place monitoring systems to ensure production is on time and delivers the desired qualities.
Worker at RASA production facility creating natural body care products

Explore products by RASA

Subscribe to our newsletter

Stay up to date with the work we are doing.

We won't mail you more than once a month or share your details with anyone else.

Something went wrong. Please check your entries and try again.

Follow us on social media

Connect with us online for event updates and more.

shares

Tell us what you need!

We respect your privacy. Your email address will not be shared with anyone else. By continuing you agree to receive communications from us about Sasha's product range.

How can we help?

We respect your privacy. Your email address will not be shared with anyone else. By continuing you agree to receive communications from us about Sasha's product range.

How can we help?

We respect your privacy. Your email address will not be shared with anyone else. By continuing you agree to receive communications from us about Sasha's product range.

Download

Sasha will only use your email address to send you the catalog and marketing material related to your request. 

Sasha product catalog

Are you a commercial buyer?

Scroll to Top